About us

About Us

JayBe-El Associates

Decades of expertise supported by a committed sales force

We are a family run and owned Sales Representative group, with more than 30 years of experience, serving Home Décor, Gift, Souvenir, Apparel & Accessories industries. We represent a wide variety of suppliers and service all types of accounts throughout New England.We believe quality should never be a compromise. No matter what product you’re looking for, we guarantee reliability. We want you to feel confident that your purchase is of the highest caliber.

Excellence is non-negotiable in our philosophy

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Events

Trade Shows

05

Oct
Custom Crafted Creations

8:00 am - 12:00 pm @Cottonhills Lavant Avenue

07

Jun
tistry Unleashed Summit Fair

10:30 am - 12:00 pm @zoom

08

Aug
Custom Crafted Creations Expo

5:00 am - 11:00 am @Cottonhills Lavant Avenue

05

Jun
Creative Canvas Showcase Webinar

7:30 am - 12:00 pm @zoom

48+

YEARS OF EXPERIENCE:

We Have Something For Everyone

Decades of expertise supported by a committed sales force.  JayBe-El Associates is a family run and owned Sales Representative group, with more than 30+ years of experience, serving Home Décor, Gift, Souvenir, Apparel & Accessories, Childrens, & Holiday industries. JayBe-El Associates represents a wide variety of suppliers and services all types of accounts throughout New England. We believe quality should never be a compromise. No matter what product you’re looking for, we guarantee reliability. Our organization wants you to feel confident that your purchase is of the highest caliber. Our Custom design division works with special designs specifically to meet our customer’s needs. Our sales force has extensive experience and are trained to help increase the retailer’s profitability.

Jaybe-El Associates

Judith Liner Heller & Bruce Heller
Judith Liner Heller & Bruce Heller

Principals
Cape & Islands / (All Territories)

Michelle Heller
Michelle Heller

Vice President
Marketing Coordinator & Graphic Designer
Massachusetts / (All Territories)

Joy Evagash
Joy Evagash

Connecticut & Rhode Island

Donna Richardson
Donna Richardson

New Hampshire

Barbara Kessel
Barbara Kessel

Vermont

Janet Ellis
Janet Ellis

Maine

Heidi Rutstein
Heidi Rutstein

Northeastern MA

Join our team. <br>Please contact us for open positions.
Join our team.
Please contact us for open positions.